Edelman Digital’s David Armano recently tweeted out a thought that pretty much sums up Twitter’s future:
It’s unlikely people will abandon networks unless they become so polluted we have no choice.
Twitter can be pretty awesome. I use it every day to catch up on local news, national news and tech news. In the past couple of weeks I’ve found a service I needed desperately, gotten some help with some tricky code, donated some cash to help fund childhood cancer research and even helped answer some InDesign questions. It’s the quickest, easiest way to crowd source, to track zeit geist and just see what people are talking about. It’s a good place to make connections (folks all over are holding tweetups to meet Twitter friends in real life) and it’s an even better place to go when you just want to scream into the void — when you have nobody to talk to but yourself.
Because of all of those things, Twitter is addictive. And when something’s as addictive as Twitter, Armano is right: Users are unlikely to walk away. But Armano would be more accurate if he said “People will abandon the network when it becomes so polluted we have no choice.”
Enter foursquare, Gowalla, and the “check-in” phenomenon.
You could already argue that Twitter is a cesspool. Besides the bots, spammers, automated feeds and the like, there are too many people who still fill feeds with what they’re eating for dinner, what physical activity they’re partaking in or where they’re doing their laundry. Do. Not. Want. If this is you, you will be unfollowed. Let’s add to that crowd the number of PR, SM and SEO types who talk incessantly about Twitter, as if anyone with 1,000 followers or more is suddenly qualified a social media expert. And while we’re at it, let’s add the fake celebrity tweeps. I have no problem with celebrities on Twitter; I hate spokespeople for celebrities on Twitter.
If you add all that up, Twitter is already headed to that deep, dark place MySpace and Facebook entered a few years ago — that pit of despair filled with spammers, porn and slimeballs peddling junk.
But you can add to that mix the location-based check-in games, which MySpace never had.
Frankly, I don’t care where you’re having dinner. I don’t care that you’re at the airport. I don’t care that you’re at the grocery store. I will not be meeting you there, and no part of me is grateful for the knowledge of your location. I don’t care that you’re the mayor of Starbucks on Main Avenue and I don’t care who you ousted to get that title.
I skim Twitter for thoughts, recommendations, ideas. I’m looking for things that are actionable. The most annoying thing ever is “I’m at Taste of Philly” and a link…that takes me to a foursquare page. Here’s what I like: “Taste of Philadelphia has the best cheesesteaks in Syracuse!” Maybe link me to a photo of the sandwich you’re about to devour. Next time I’m out to lunch I might give the place a try, and I’ll credit you with the recommendation.
The point is there’s nothing inherently interesting about what a person is doing or where they are. The interesting part is what they’re thinking…how they view the particular place or activity. Think of it this way: Do you call your mom, best friend, significant other every time you walk into a building? Of course not. Don’t do that to your Twitter followers either. It’s lame, and it pollutes my stream. I know, I know: “If you don’t like it, don’t follow me.”
Okay. You’re unfollowed.